Controversial Carbonated Beverage Campaign of the Day: Dr Pepper Snapple Group yesterday unveiled a new low-calorie version of its classic soft drink called Dr Pepper Ten.
Unlike the existing diet Dr Pepper drink, the new beverage will be marketed exclusively to men.
How exclusively? It’s tagline is “it’s not for women.”
The drink’s Facebook page is supposedly open to men only, and upcoming TV spots “heavy on the machismo” tell women to ignore the drink and go back to their “romantic comedies and lady drinks.”
Asked if he was concerned that some might find the sexist undertones in poor taste, Dr Pepper VP of marketing Jim Trebilcock (yep) said “women get the joke” and called the campaign a conversation starter.
As the label suggest, Dr Pepper Ten contains 10 calories from 2 grams of sugar (its non-diet sibling packs a whopping 27 grams of sugar per can). The company assures consumers that while the soda is skimpy on the calories, it still contains all of Dr Pepper’s 23 signature flavors.
[ap.]
lol FUCK YOU TOO.
Hmmm. I think they put “It’s not for women” to get women to buy it and try it. HA. XD
I saw this in the imported food section of the grocery store I bought it to spite it then realized that maybe that’s the...
First day I saw it I bought it, drank it, and blogged and posted it everywhere. TAKE THAT BITCHES. I’M A HOT SEXY LADY...
ALL MY ANGER. ALL OF IT.
I honestly don’t give a rat’s ass. It’s yummy, and that sort of shot cracks me up.Girls, brush the sand off of your...
Hmmm. I think they put “It’s not for women” to get women to buy it and try it. HA. XD
i left a message on their wall calling them fuckheads. no idea what a fuckhead is but, i told them their campaign is...
Irony: http://drinkher.com/about/ - Energy drink for Women.
Im going to boycott Dr Pepper for a bit now.
No one likes you anyway Dr. Pepper, go get back in the fucking corner.
I saw this while watching something on SPIKE last night and I was just getting SO angry. Okay. Go for all the crazy...
dr. pepper sucks asshole anyways
…really? “Women...joke.” Fuck off, Dr. Pepper. I always knew there was
now I just want to try it.
I couldn’t believe it when I saw this commercial. I replayed it like four times because I thought they were kidding....
this is sexist to women in obvious ways, and sexist to men by using such extreme marketing to sell a diet drink to guys,...
Saw this for the first time like fifteen minutes ago. Appalling.
i wanted to throw someone over a cliff when i saw this commercial. like, seriously?
I thought this was photoshopped at first. What the actual fuck?
TREBLICOCK! THE DAINTIEST PENIS OF THEM ALL!
So people are really mad? It’s reverse marketing at its best. Tell women that it is 10 calories and they can’t have it,...
Or blacks, or Jews.
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